At 8pm every day, Shivendra Gaur pushes out the evening bulletin to 15,400 subscribers on WhatsApp. The journalist based in Pilibhit, Uttar Pradesh, runs his broadcast service, Rocket Post Live, exclusively on this platform.
“People eagerly wait for my bulletin; if I get a bit delayed, I start receiving frantic calls,” says Gaur. From news updates to three to five-minute bulletins, everything reaches subscribers, courtesy the “broadcast list feature” on WhatsApp. “The broadcast list doesn’t work for spammers. Only subscribers who have my number saved in their contacts list get my broadcast message,” adds Gaur, who launched the service in 2016.
WhatsApp, the Facebook-owned chat app, has the highest number of users in India. Available in 10 local Indian languages as of January 2018, it has over 1.5 billion monthly active users worldwide, out of which 250 millions, the highest, are from India.
Gaur disseminates news through 71 WhatsApp groups divided on the basis of blocks in every district. Last year, two stories were picked up by national dailies. “Our story forced the government to pay for the treatment of a farmer who was attacked by a tiger inside a tiger reserve. He was engaged for work there by government officials. In 2016, one of our stories on honour killing in Pilibhit led to the arrest of the accused,” he claims.
Rocket Post Live, available to subscribers against an annual fee, has proved to be a successful business model. Gaur leads a team of seven reporters and camerapersons who gather news from Pilibhit, Bareilly and Shahjahanpur districts. He says he didn’t approach advertisers because he didn’t want content to be governed by advertisement. But once subscription increased, advertisers made a beeline. “Last year, the revenue from advertisements was Rs 6.5 lakh. During Holi, an additional revenue worth Rs 2 lakh was generated,” he says.
Many have suggested that Gaur launch a separate app but he is not convinced. According to him, WhatsApp is the place to be. That is the global trend too. The 2017 Digital News Report, published by UK’s Reuters Institute for the Study of Journalism, says WhatsApp is the major source of news in over 34 countries. India, though, was not part of the study.
But in India, last year, the marketing solutions company, InterPublic Group, in association with FCB Cogito Consulting, released New Realities, a study which said YouTube and WhatsApp are the top two trusted social media platforms. A 2015 study, The Habits of Online Newspaper Readers in India, by photojournalist Pradip Tewari claimed 62.6 per cent people subscribe to online newspapers, most of which provide news free of cost. It also revealed that 56 per cent respondents share news with friends on social media or email them.
Digital strategists believe that at a time when a lot of people are reading news off their mobiles, WhatsApp as a news platform is an intelligent move. “It is interesting to see how a social relationship in a peer-to-peer network is being translated into a dedicated audience for news sharing. After all, WhatsApp is where the people are and news publishers cannot stay away from it when chasing greater reach and engagement,” says Sumandro Chattapadhyay, research director at Bangalore’s Centre for Internet and Society, which works on Internet and digital technologies.
But the platform has its limitations. First, only 256 people can be accommodated in a single broadcast list. Second, no more than 1,200 messages can be broadcast at one go. And after a broadcast to five lists (alternate term for groups), one has to wait for 11 minutes before moving to the next five. Third, subscription-based models cannot sustain traditional media houses, which depend on revenue from advertisements. Also, owing to end-to-end encryption, senders and recipients can only view messages, the origin of information is neither obvious nor easy to trace.
Most importantly, perhaps, the consequences of running fake news on this platform are far more immediate than any other. In 2015, Mohammad Akhlaque was lynched to death in UP’s Dadri after the rumour that he had stored beef at home spread like wildfire on WhatsApp. In 2016, fake videos showing the then students’ union president of Jawaharlal Nehru University, Kanhaiya Kumar, shouting anti-India slogans and circulating on WhatsApp led to his arrest. JNU students faced harassment on the streets of Delhi and elsewhere for the longest possible time after that, all because millions had seen this video.
Tracing the source of problematic WhatsApp content is difficult. WhatsApp is working on a feature that will alert users to chain-messages but till then the onus is on journalists to counter fake news, says Gaur. In India, mainstream media does not play any immediate role in countering fake news on WhatsApp because it doesn’t have an organised presence there. Says Gaur, “When credible news agencies start using WhatsApp to disseminate news, people will take it seriously.”
Pratik Sinha, founder of anti-propaganda site AltNews, is not so sure that this will happen. Sinha, who used WhatsApp to disseminate news for over six months, says, “News which is ‘alarmist’ in nature circulates faster on WhatsApp. It is not possible to reach out to the same group of people circulating fake news using this medium because WhatsApp is a peer-to-peer network. The only way to reach this section is through traditional forms of mass media.”
Caveats notwithstanding, Gaur is on an expansion mode. Plans to expand the news service to all other districts of UP. Unstoppable, just like the WhatsApp forwards.